Traficar
About Traficar
Traficar is Poland’s leading carsharing company. It provides the freedom of an everyday car, simplified: no frustration, no drama, and no compromises to your schedule. Through its modern and intuitive mobile app, a vehicle can be reserved in moments. The service operates in 28 cities throughout Poland, making it widely accessible.
Social Media
Social media activities are focused on building a brand image that is both professional and close to its community. Users are engaged through creative activities, with content tailored to the specifics of each platform: original posts for Instagram and Facebook, and professional updates on LinkedIn. The strategy includes creating thematic content pillars and adhering to a regular posting schedule. Dedicated partnerships are promoted through the joint creation of communication concepts. This commitment to client support is demonstrated in every action, from RTM campaigns to initiatives such as “Adopt a Hamster.”
Performance
Our support for Traficar involves producing advertising creatives with designs precisely tailored to the needs of their target audience. The focus is on creating clear, consistent visuals that effectively communicate key messages and uphold a unified brand language. A variety of formats are utilized, including dynamic video and static graphics to fully leverage the latest trends in advertising. These creatives are prepared for media channels such as Meta Ads and Google Ads, as well as for placement on the websites and applications of partners like Lidl and Żabka.
App
Co-creating communication for the Traficar app requires a flexible approach to meet the dynamic needs of a constantly evolving product. We provide users with current information and promotions, ensuring they are communicated in a clear and transparent way. Our work focuses on making all information understandable while also encouraging users to engage with the app.
Offline
The scope of our work extends beyond the digital realm. Print materials, including flyers, banners, and posters, are designed in full alignment with Traficar’s visual identity, ensuring that each project reflects the brand’s core values and aesthetics. Furthermore, outdoor visuals are created to boost brand visibility in public spaces. These outdoor projects are designed to be eye-catching and instantly recognizable, contributing to the establishment of a powerful market presence for the brand.
Direct
Direct communication centers on designing clear and dedicated email campaigns that align with the brand’s language and tone. Close attention is also paid to the technical foundation of these creatives, with a focus on full responsiveness across all devices. The workflow includes the entire process: from design and coding to implementation in the Synerise platform and multi-faceted testing with external tools. Finally, emails are meticulously optimized to guarantee proper rendering across different email clients.
Summary
The partnership with Traficar yielded a substantial rise in social media engagement, an expanded follower base, and elevated brand awareness. Strategic direct communication was instrumental in enhancing customer relationships and fostering greater loyalty. Collaborative digital initiatives produced measurable outcomes, most notably a surge in user registrations and activity. As a result of this cohesive and integrated communication strategy, Traficar has solidified its position within the carsharing market, standing out as an innovative and user-centric brand.
Drop us a message
We thrive on challenges and complex projects, particularly when we need to act fast, work smart, and be effective. If you’re searching for an agency that offers end-to-end solutions and delivers on its promises, reach out!